Senior Content Strategist

Senior Content Strategist

Company: CourtAvenue

Location: Chicago, IL (On-site/Remote) - Also open to Cincinnati, OH; Minneapolis, MN; San Diego, CA; Los Angeles, CA; Dallas, TX

Work Model: Structured-Hybrid (Office mid-week, Remote Mon/Fri)

Job Summary

CourtAvenue is seeking a Senior Content Strategist to lead the development of high-performing e-commerce content. This role focuses on scaling content production through AI-enabled workflows, leveraging deep expertise in retailer content capabilities, SEO, and content syndication to drive conversion across digital shelves.

Key Responsibilities

• Content Development at Scale: Create high-performing digital shelf content (text, ATF headlines, enhanced content, Amazon Stores) using AI tools to scale production while maintaining quality.
• Content Optimization: Apply SEO best practices and keyword research to optimize content for retailer algorithms and AI shopping assistants; develop optimization frameworks.
• AI-Enabled Workflows: Identify and integrate AI tools into content workflows; build repeatable processes for content production, refinement, and governance.
• Strategy Execution: Align content deliverables with category research and brand guidelines; translate insights into measurable programs across Amazon, Walmart, and other retailers.
• Collaboration & Mentorship: Partner with designers, copywriters, and account teams; mentor junior strategists to elevate team output.
• Research & Analytics: Utilize industry trends, competitive analysis, and performance metrics to refine strategies and demonstrate impact.
• Project Management: Manage timelines and milestones for multiple concurrent projects to ensure consistency and on-time delivery.

Requirements

• 4-6 years of experience in content creation, optimization, and strategy specifically for e-commerce platforms.
• Proven experience developing and optimizing Product Detail Page (PDP) content with demonstrated results on Amazon and Walmart.
• Hands-on experience using AI tools and integrations for content production at scale.
• Strong understanding of retailer content capabilities (e.g., Amazon Stores vs. Walmart Brand Shop & Shelf).
• Experience managing content in PIMs/DAMs such as Salsify and Syndigo.
• Exceptional written and verbal communication skills.
• Experience working in collaborative teams, managing multiple projects, and meeting tight deadlines.
• Strong understanding of e-commerce trends, retailer algorithms, AI shopping assistants, and evolving customer behaviors.

Equal Opportunity Employer: CourtAvenue, INC. recruits without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or genetic information.

E-Verify & AI Disclosure: Participants in the E-Verify program. May use AI tools to support the hiring process; final decisions are made by humans.