Content Strategist

We are looking for a highly driven and strategic Content Strategist to lead the planning, development, and optimization of content across multiple digital channels. This role will be responsible for creating data-driven content strategies that support brand awareness, customer engagement, lead generation, and business growth. The ideal candidate has strong expertise in SEO content, website content, social media, email marketing, integrated campaign messaging, and content planning, with the ability to translate business objectives into compelling content experiences. This role will work closely with creative, data analyst, SEO, account, sales, and client teams to ensure every piece of content delivers measurable impact.

Role & Responsibility

• Content Planning & Strategy

- Develop content strategies that align with business objectives, marketing campaigns, and customer journey stages.

- Build monthly content calendars covering SEO articles, website content, social media, email marketing, and campaign assets.

- Identify content opportunities through audience insights, keyword research, industry trends, and competitor analysis.

- Ensure consistent messaging and brand voice across all content channels.

- Monitor content performance and recommend improvements based on data and insights.

• Content Development & Creative Management

- Develop content briefs for copywriters, designers, and multimedia teams.

- Review and oversee content production to ensure quality, consistency, and alignment with campaign objectives.

- Collaborate with creative teams to produce engaging content for digital platforms.

- Ensure all content follows brand guidelines and editorial standards.

• SEO & Content Optimization

- Support SEO content planning through keyword research and search intent analysis.

- Work closely with SEO and performance marketing teams to optimize website and article content.

- Continuously improve content performance through optimization and best practices.

• Cross-Functional Collaboration

- Collaborate with Account Managers and Marketing teams to align content with campaign objectives.

- Work closely with designers, copywriters, SEO specialists, and data analysts throughout the content development process.

- Translate performance insights into actionable recommendations for future content initiatives.

- Present content strategies, calendars, and content outputs to clients.

- Process and consolidate client feedback into clear, actionable briefs for the internal team, maintaining quality and clear timelines throughout revision rounds.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum 2 years of experience in Content Marketing, Content Strategy, or Digital Marketing.
• Experience developing content for SEO articles, websites, social media, email marketing, and integrated campaigns.
• Strong understanding of content marketing, SEO fundamentals, and customer journey.
• Excellent writing, storytelling, and communication skills.
• Experience creating content calendars, editorial plans, and creative briefs.
• Ability to manage multiple projects with strong attention to detail and time management.
• Familiarity with SEMRush, Google Analytics, Google Search Console, or SEO tools is a plus.
• Experience working in a digital or creative agency is an advantage.
• Creative, analytical, and proactive with strong collaboration skills.
• Bachelor's Degree