Crawford Group (www.crawfordgroup.com) is seeking an Edge Computing Content & Messaging Strategist to join our client's team. Looking for a skilled Edge Computing Content & Messaging Strategist to lead a strategic initiative focused on defining a unified brand voice, elevating thought leadership, and optimizing digital messaging across the customer journey. This role blends strategic messaging development with hands-on content creation and refinement to ensure the website and outbound content clearly articulate a differentiated value proposition that resonates with both technical and novice personas.
The ideal candidate will also drive brand awareness through persona-targeted editorial strategies and thought leadership content. This is a hybrid role that sits at the intersection of content strategy, messaging architecture, and brand positioning within the edge computing space in the aerospace and defense industries.
About Crawford Group
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.
Key Responsibilities:
- Develop a unified value proposition that clearly articulates how the client’s solution delivers integrated value, particularly versus multi-vendor alternatives
- Break down product-level value props and describe how they combine into a more compelling, holistic offering
- Create a messaging matrix for three personas (high-level executive, mid-level technical, low-level technical)
- Tailor messaging in terms of tone, depth, and clarity, ensuring relevance for each audience segment
- Translate complex ideas into simple, audience-appropriate explanations that support conversion
- Develop a clear and concise brief that differentiates the brand from primary competitors
- Highlight unique benefits, strategic positioning, and language that should inform content and sales messaging
- Rewrite website content based on the updated customer journey and persona strategies
- Strip jargon and buzzwords, prioritize clarity, engagement, and trust-building, and align with both strategic goals and user needs
- Ensure messaging consistency across key pages (homepage, product pages, solution overviews, CTAs, etc.)
- Develop a 6–12 month editorial calendar that includes
- Proposed content topics aligned to business objectives and audience interests
- Recommended authors (internal execs or ghostwriters)
- Ideal publication outlets (owned, earned, or contributed)
- Cadence, deadlines, and key milestones
- Create or oversee the development of high-quality, persona-specific articles that reflect the company’s expertise, innovation, and unique value post-merger
- Ensure content showcases executive perspectives, industry insights, and aligns with outlet/editorial standards
- Collaborate with SMEs and stakeholders for interviews, drafts, and approvals
- Research and curate a tiered list of media outlets, segmented by vertical (e.g., enterprise tech, security, data, etc.) and audience type (executive, technical, buyer)
- Develop tailored pitch angles and placement strategies for each media segment
- Craft outreach templates and media kits to support pitch execution and follow-up
- 10+ years of experience in content strategy, brand messaging, content marketing, or thought leadership—preferably in B2B tech or SaaS, with specific expertise in edge computing for the defense and aerospace industries
- Proven ability to develop persona-based messaging frameworks and translate complex technical value propositions into clear, compelling narratives for both technical and non-technical audiences
- Strong portfolio demonstrating website copywriting, value proposition development, published articles, and placed thought-leadership content
- Skilled in collaborating with cross-functional teams including strategy, and product marketing, as well as external partners like PR firms and content creators
- Adept at working from discovery insights, research, or stakeholder interviews to extract key messages and shape cohesive messaging strategies across digital and media channels
- Background in brand strategy, product marketing, or GTM content development
- Experience with website UX teams to align message structure with page layouts
- Experience identifying and securing high-impact media placements to expand visibility in key industry channels, is a plus
- Background in corporate communications or executive visibility programs
- Experience working with merged or rebranded companies looking to assert market leadership
Remote
Part-time, consulting
W-2 consultant of Crawford Group; benefits available if eligible (Our ranges are determined based on skills, experience and location)
Committed to Diversity
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.
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