Campaign & Content Strategist

Company: Futurists

Location: Guwahati, On-site

Type: Full-Time

Joining: Immediate / As per availability

About Futurists

At Futurists, we help brands grow through smart, creative, and performance-driven digital marketing. We are an ROI-focused agency that combines strategy, storytelling, content, and analytics to build meaningful digital presence for businesses. Our team is made up of marketers, creators, strategists, and trend-watchers who love experimenting with ideas that actually drive results. Over the last two years, we've worked with brands across industries to help them stay ahead in the digital space through innovative campaigns and personalized marketing solutions. If you love content, internet culture, social media trends, and writing copies that actually make people pay attention, you'll fit right in.

Role Overview

We're looking for a Campaign & Content Strategist who can create powerful content ideas and write kick-ass copies for multiple brands across different industries. This role is not about writing generic captions or scheduling posts. We want someone who understands attention, storytelling, consumer psychology, and how content performs across platforms. You'll be working on campaigns, brand communication, social media content, ad copies, reel concepts, and creative strategies for different clients. One day you might be building a bold campaign for a fashion brand, and the next day writing sharp, conversion-focused content for a real estate or hospitality client. You should be deeply interested in social media, creator culture, trends, hooks, and content formats that drive engagement. Most importantly, you should know how to adapt your writing style based on different brands and audiences.

Responsibilities

• Develop creative campaign ideas and content strategies for multiple client brands
• Write high-quality copies for social media, ad campaigns, reels, captions, and brand communication
• Create strong hooks, CTAs, and storytelling-driven content
• Plan content calendars and campaign messaging across platforms
• Research trends, audience behavior, competitors, and viral content formats
• Collaborate with designers, video editors, and marketers to execute campaigns
• Build and maintain unique brand voices for different clients
• Brainstorm creative concepts for reels, shoots, and trend-based content
• Contribute to performance campaigns with content focused on engagement and conversions
• Analyze content performance and improve strategies based on insights

What We're Looking For

• Strong copywriting and storytelling skills
• Deep understanding of social media culture and digital trends
• Ability to write in different tones for different brands
• Creative thinker with strong content instincts
• Understanding of Instagram, LinkedIn, Facebook, YouTube, and short-form content
• Ability to generate content ideas quickly and execute efficiently
• Good understanding of branding, audience psychology, and online engagement
• Comfortable working in a fast-paced agency environment
• Strong communication and collaboration skills

Bonus Points If You

• Have worked with multiple brands or industries
• Have grown social media pages or personal content platforms
• Understand meme culture, trend marketing, and internet behavior
• Can write scroll-stopping hooks and performance-driven ad copies
• Have experience in an agency, startup, or creator-led environment
• Stay updated with trends before they become mainstream

Why Join Futurists

• Work on exciting campaigns across different industries
• Get hands-on exposure to agency strategy and creative execution
• Collaborate with a young, ambitious, and creative team
• Freedom to experiment with bold content ideas
• Fast-paced learning environment with real impact
• Opportunity to grow into a senior creative or strategy role

If you're obsessed with content, ideas, social media, and writing copies that people actually remember, we'd love to hear from you.

Requirements

2+ years of work experience with Content Strategy