Job description
The Agency: Technology never stops evolving, and neither do we. As a digital creative agency, we're always redefining what's possible by combining human-centred thinking with cutting-edge technology. Our clients include both established MNCs and fast-rising startups, hailing from industries such as banking, gaming, and hospitality. We don't confine ourselves to rigid guidelines. Instead, we're driven by our beliefs, research, and a commitment to creativity, technology, and scalability. We're searching for someone who shares these values and believes in the power of digital.
The Right Fit for Our Team: Skills can be taught, but attitude is everything. We need someone who gets our culture and is ready to live it every day. Here's who we're looking for:
- You're a Team Player, Period. We win and lose as one. You're ready to roll up your sleeves and help a teammate without being asked. There are no silos here.
- You Have Grit. When you hit a wall, you don't give up. You get resourceful, you figure it out, and you find a way through. We need problem-solvers, not just task-doers.
- You Ask Questions. There are no stupid questions here, only the ones you were too afraid to ask. If you don't know, you ask. If you're unsure, you clarify. We value honesty and learning over pretending.
- You Live by "If Cannot Also, Must Can." This is our unofficial motto. It's the mindset that no challenge is too big and "no" is not the final answer. It's about perseverance and an absolute refusal to fail.
- You're Ready for the Grind. We need to be crystal clear: this is not a cruise. The only way we achieve our big dreams is with sweat, blood, and tears. We are looking for people who want to be in the trenches with us, building something amazing. This is an all-or-nothing mission. Either you're in, or you're not.
The Role: As an integral part of our UX/UI team, you'll be the voice that guides users through digital experiences, crafting clear, concise, and compelling content that makes complex interactions feel intuitive and human.
You'll collaborate closely with designers, developers, and strategists to create seamless user journeys across websites, mobile apps, and digital platforms for our diverse client portfolio. Your words will directly impact how millions of users interact with the digital products we create, making technology more accessible and enjoyable for everyone.
In line with our vision and future endeavours, we're looking for a Senior UX Writer who can fully immerse themselves in the discovery, analysis, design and iteration parts of the process, while proactively figuring out how they can add more value to the team.
Responsibilities:
- Write user-centred copy for websites or apps and, where necessary, help to define the tone of voice for the brand
- Collaborate with the wider team, including designers, stakeholders, and researchers, to create meaningful digital experiences throughout the project stages, from discovery and design to delivery and maintenance
- Establish content design processes and quality frameworks, and uphold standards to ensure consistency
- Support UX researchers in unpacking consumer insights, iterating on content in a data-driven process when required
- Contribute to new business pitches and proposals by demonstrating content design thinking
- Confidently present recommendations and rationale to clients and stakeholders
- Actively seek opportunities to try out new and better ways of working and improving the writing process for our UX/UI team
Job Requirements:
- At least 4 – 5 years of relevant UX experience with a strong portfolio showcasing strategic thinking and writing abilities.
- A solid understanding of user-centred design principles and design thinking methodologies.
- Native-level English language proficiency.
- Experience in agile processes and collaborating with different roles, such as designers, researchers, and developers.
- Excellent written and verbal communication skills with the ability to present and defend ideas clearly to clients.
- Organised and a keen eye for details.
- Ability to work and behave professionally in a fast-paced team environment.
- Strong interpersonal skills.
- An innate curiosity and desire to make an impact on the world.
Additional specialisms
In addition to your core UX writing skills, we're looking for candidates with a strong specialism in one or more of the following tracks.
- Track A — UX Research
- You're comfortable getting close to users, not just writing for them. You bring research thinking into your content work and can help clients understand why the words matter.
- Experience designing and conducting qualitative and quantitative research studies, and synthesising insights to inform design and product decisions
- Hands-on experience with usability testing, user interviews, surveys, and A/B content testing
- The ability to synthesise complex information into strategic insights and conduct end-to-end research projects
- Track B — AI & Innovation
- You've moved beyond using AI as a shortcut. You understand how generative tools are reshaping content design, and you help teams work with them thoughtfully and strategically.
- Hands-on experience using AI tools (ChatGPT, Claude, Gemini, Jasper, or similar) within a content or UX design workflow
- An ability to stay current on trends in conversational AI, behaviour design, and human-computer interaction
- Experience writing for or evaluating AI-generated outputs such as prompting, editing, quality checking, or training data creation
- Track C — Data & SEO
- You make content decisions backed by evidence. You understand how people find information, how search is evolving, and how UX writing and discoverability are increasingly intertwined.
- Relevant SEO or content performance experience, with a strong understanding of search principles and website best practices
- Proficiency in tools such as Google Analytics and SEMrush
- Experience managing specific aspects of SEO strategy, such as content audits, keyword mapping, or on-page optimisation
- An understanding of how GEO (generative engine optimisation) and AI search are changing content strategy
This role isn’t a right fit if
Your background is primarily in marketing, advertising, copywriting, journalism, or social media — without hands-on experience in content design or UX.… more