Content Designer

Imparta London, UK (Hybrid)

Job description

Imparta is a global leader in performance improvement for Sales, CX and Leadership. Imparta’s 25 years of research and experience with leading global organisations allows it to deliver:

The skills to win: Imparta’s modern, research-based methodology equips sellers to make sense of each situation, choose the right response, and deliver results based on 180+ best practice skill modules.
Embedded at scale: Imparta’s expert designers, consultants and trainers help you assess, develop, coach, and continuously improve sales capabilities at scale, globally, in local language.
Powered by agentic AI: i-Coach® AI is an agentic solution that delivers proactive and personalised assessment, learning, coaching and task support for every user, integrated into your AI infrastructure.

Together, these elements allow organisations to assess, develop, coach, practice, and continuously improve sales capabilities at global scale, while tracking results and adjusting as the team and markets evolve. They can be used to plug gaps in sales enablement, or to build an entire enablement solution.

Position: Content Designer

The Content Designer is responsible for contextualising core content and assets, turning approved learning architectures and outlines into detailed, engaging and accurate learning materials. This role creates and refines facilitator guides, participant materials, digital content, AI-enabled practice, tools and supporting resources, ensuring that they are clear, practical and consistent with Imparta’s methodologies and the client’s context.

Responsibilities

Detailed content development: The Content Designer will utilise i-CoachAI to develop high quality session plans, scripts, slides, workbooks, roleplays, scenarios and job aids from Architect level designs. They will ensure that content is accurate, relevant and written in a tone and style appropriate to the audience and client brand. They will also contextualise Core content where needed.
Contextualisation and localisation support: They will contextualise core or adapt existing materials for specific clients, tiers, roles and markets, following agreed contextualisation guidelines and localisation processes. They will work with Architects and translators to maintain fidelity to the underlying concepts while ensuring local relevance.
Collaboration with production: The Content Designer will work closely with the production team to bring content to life. They will provide clear briefs, review outputs against requirements, and iterate efficiently to achieve the desired learner experience.
Quality assurance and refinement: They will apply agreed QA checklists to their own work and support formal review cycles, incorporating feedback from Architects, subject matter experts, facilitators and clients. They will help ensure that rework stays below target levels.
Asset management and reuse: The Content Designer will tag, organise and update content assets so they can be found and reused effectively. They will contribute to building a structured library of examples, case studies, activities and practice scenarios that can be re-applied across clients and segments.
Innovation and improvement: They will stay current on effective learning design techniques and tools, including the use of AI for practice, feedback and content generation, and suggest improvements to formats, templates and patterns.

Success Measures

Quality and timeliness: Content delivered to agreed standards and timelines, contributing to overall studio schedule adherence and low rework levels.
Client and learner feedback: Positive feedback on clarity, relevance and engagement of materials, contributing to target CSAT and NPS.
Efficiency and reuse: Increased reuse of well-designed elements and templates; reductions in development time for similar asset types over time.
Collaboration: Strong feedback from Architects, SMEs, production and facilitators on the clarity, completeness and usefulness of content; smooth hand-overs and low levels of avoidable clarification.

Values and Behavioural Expectations

Content Designers are expected to demonstrate attention to detail, pride in craftsmanship and a learner centric mindset. They should be open to feedback, collaborate respectfully, manage deadlines reliably, and balance creativity with adherence to Imparta’s methodologies, brand and security standards.

Essential