Job description
Insight Global is hiring a Content Strategist to build a B2B content function from the ground up. This role will shape how brands and agencies engage with a global platform that reaches over 195 million active people.
You will own strategy, execution, and performance. You will create content that helps advertisers understand the value of reaching active audiences. This role is ideal for someone who has worked at platforms or media companies and enjoys building from zero.
What You Will Do
- Build and execute a full B2B content strategy
- Create content that supports awareness and demand generation
- Develop content for advertisers, agencies, and brand buyers
- Own editorial calendar across channels including social, email, PR, and events
- Partner with data teams to produce insights driven content and reports
- Manage the full content lifecycle from idea to publication
- Audit and improve existing content assets
- Repurpose content to maximize reach and engagement
- Manage freelance writers, designers, and external partners
- Track performance and optimize using analytics
What We Are Looking For
- 5 plus years in content strategy or content marketing roles
- Experience creating B2B content for brands, advertisers, or agencies
- Background in digital platforms, media companies, or tech environments
- Proven experience building content programs from scratch
- Strong writing and editing skills with a clear point of view
- Experience using analytics tools such as Adobe Analytics or Google Analytics
- Ability to leverage data and AI tools for content creation
- Comfortable working independently and making editorial decisions
Nice to Have
- Experience presenting to senior stakeholders such as CMOs or agency leaders
- Background in content marketing leadership roles
- Experience managing freelancers and cross functional teams
- Experience developing data led content such as reports and trend insights
Why Join
- Own and build a content function from the ground up
- High visibility across marketing and business leadership
- Work with a globally recognized platform
- Strong cross functional collaboration with data and marketing teams
If you enjoy building content engines, using data to tell stories, and influencing how brands connect with audiences, we would love to connect.
