Job description
Insight Global's client is seeking a Digital Content Strategy Manager to join their expanding E-Commerce team. This role is based in Memphis, Tennessee, with a hybrid work schedule. The manager will be responsible for planning and executing digital content strategies to support business goals and enhance the customer experience, while leading a small team of analysts.
Responsibilities
- Develop and manage content strategies for digital platforms, ensuring they align with business objectives.
- Create engaging digital content to drive traffic and conversions.
- Utilize analytics to optimize content performance and conduct A/B testing.
- Collaborate with SEO, SEM, and other departmental teams.
Required Skills & Experience
- Bachelor's degree in a relevant field.
- 6-8 years of experience in the retail industry, specifically in digital content.
- Proven ability to track KPIs and develop strategies to support growth initiatives.
- Experience in leading and developing junior team members.
- Strong understanding of digital touchpoints.
- Expertise in Google or Adobe analytics.
Nice to Have Skills & Experience
- Advanced education.
- Residency in Memphis.
- Familiarity with tools like Jira, CMS, or similar platforms.
