Senior Content Strategist

Drive global growth by developing thought leadership content strategies

JetBrains is a leader in AI-driven software development tools, trusted by over 11 million users, including 88 of the Fortune Global Top 100 companies. As we expand our B2B marketing efforts, we are seeking a Senior Global Content Strategist. The goal is to improve JetBrains’ positioning as a global leader in AI-driven development tools by developing a content strategy, targeting Enterprise CIOs, CTOs and Technical Team Leads.

This is a new role within the rapidly growing B2B Marketing department. It will give you the autonomy to build like in a scale-up environment while having access to the resources of an enterprise.

Key responsibilities:

• Opt-In Strategy & Thought Leadership Mailings
  • Develop and execute a strategy to aggregate opt-ins for thought leadership mailings.
  • Build and maintain a high-quality database of the defined target audience.
  • Leverage lead magnets, gated content, and personalized outreach to grow subscriptions.
• Content Strategy & Development
  • Develop a comprehensive content strategy that is relevant for different verticals within the enterprise segment and is connected to JetBrains’ solutions.
  • Competitive & Industry Research – Monitor trends and competitor content to ensure differentiation and thought leadership.
  • Leverage existing internal content while identifying opportunities to create new, impactful material.
  • Oversee content production by collaborating with internal and/ or external copywriters.
  • Editorial Calendar Management – Define and maintain a content roadmap aligned with marketing goals
• Success Stories Aggregation
  • Design and optimize a scalable process to collect and share JetBrains user success stories.
  • Work with customers and internal teams to surface compelling case studies and testimonials.
  • Distribute success stories across multiple marketing channels (email, website, social media, etc.).
• Stakeholder & Agency Alignment
  • Align with internal teams (Marketing, Product, Sales, PR) to ensure content consistency.
  • Manage agency relationships for content production, design, and distribution support.
  • Drive cross-functional collaboration to amplify content impact across channels.
• Measurement & Budget Management
  • Track and analyze key content performance metrics (engagement, conversion, retention).
  • Optimize the content funnel based on data-driven insights.
  • Manage content development budgets efficiently, ensuring high ROI.

We will be happy to have you on our team if you have:

• 5+ years of experience in content marketing, content strategy, or digital marketing, preferably in B2B SaaS or tech.
• Proven ability to develop opt-in content programs and execute multi-channel distribution strategies.
• Strong storytelling skills with experience in thought leadership and audience engagement.
• Ability to manage and mentor content creators while aligning with strategic goals.
• Data-driven mindset with expertise in content performance measurement and optimization.

Why Join JetBrains?

Ready to lead the content strategy at JetBrains? Apply now and be part of our exciting journey!

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