Copy Lead & Content Strategist

Moon Juice is looking for a Copy Lead & Content Strategist to own our content engine and help shape how we scale storytelling across channels. We're looking for a hybrid: part strategist, part storyteller, part copywriter.

This role is currently the sole copywriter at Moon Juice, writing across all channels — retail, brand, paid, and lifecycle. As the team scales and unlocks new channels, this person will help build and lead a growing copy team; near-term, the role is hands-on execution across the full breadth of all channels, not a managerial function.

This person will help define what Moon Juice talks about, why it matters, and how it comes to life across social, email, founder content, product storytelling, and editorial content. They'll translate science education, brand strategy, product truths, cultural insights, and founder expertise into compelling narratives, content franchises, and copy that make people stop, think, feel, and ultimately engage with the brand.

At its core, this role owns the development of Moon Juice's content strategy while remaining deeply hands-on in the work. We're looking for someone who can bring disparate ideas, channels, and stakeholders together into a cohesive content engine that helps Moon Juice become one of the most distinctive voices in wellness.

You'll work closely with Brand, Social, Lifecycle, Paid, Creative, and our Founder to ensure our storytelling and copy feel cohesive, culturally relevant, scientifically grounded, and unmistakably Moon Juice.

You're both a strategist and a writer. You can move fluidly between high-level brand thinking and hands-on execution. You know how to find the story beneath the product and can take a scientific fact, ingredient mechanism, formulation insight, cultural tension, or founder perspective and turn it into something people actually care about.

You have strong taste, curiosity, and a clear point of view. Just as importantly, you understand the responsibility that comes with writing for a highly educated wellness consumer. You can translate complex science into compelling stories without sacrificing accuracy, and understand that maintaining credibility and trust is core to the Moon Juice brand.

Key Responsibilities

Tone of Voice & Editorial Style Ownership

• Partner directly with the VP of Brand to codify Moon Juice's tone of voice into a formal editorial style guide — the definitive reference for how the brand sounds across every channel and touchpoint
• Own the through-line between brand positioning and executional voice, ensuring consistency across a team of channel owners and, over time, additional copywriters
• Serve as the internal authority on voice: reviewing, calibrating, and correcting drift in copy produced across the brand

Content Strategy & Editorial Planning

• Develop monthly and seasonal editorial themes that connect storytelling across social, email, creator, PR, and owned channels
• Translate business priorities, product launches, founder expertise, and cultural insights into compelling content opportunities
• Build repeatable content franchises, editorial formats, and storytelling frameworks that scale across channels
• Identify emerging consumer, wellness, and cultural conversations relevant to Moon Juice
• Partner with channel leads to bring editorial themes to life in ways that feel native to each channel

Copywriting & Storytelling

• Write across channels including Email, Social, Product Storytelling, Website, Amazon, Brand Campaigns, Paid Social, and Print (retail signage and other brand assets)
• Turn complex scientific, ingredient, and biological concepts into compelling, accessible stories
• Develop messaging frameworks, hooks, headlines, and narrative territories

Founder Content & Thought Leadership

• Partner closely with founder to develop educational, editorial, and thought leadership content
• Translate product truths, scientific insights, and cultural tensions into founder-ready content frameworks
• Help identify original perspectives and conversations Moon Juice can uniquely lead

Cross-Functional Collaboration

• Serve as the connective tissue across Brand, Social, Lifecycle, Influencer, PR, Product Marketing, and Creative
• Ensure content efforts ladder back to brand strategy and business priorities
• Collaborate with Creative to bring concepts to life visually
• Help establish content planning processes and editorial operating rhythms

Skills & Qualifications

• 7+ years in brand writing, copywriting, or editorial roles
• Exceptional writing, editing, and storytelling skills
• Experience in supplements or health & wellness industries strongly preferred
• Familiarity with claims, substantiation, and regulated marketing environments is a must
• Experience translating scientific concepts and mechanisms of action into consumer-friendly storytelling while maintaining accuracy
• Editorial, magazine, publishing, or journalism background is a plus
• Comfortable operating as a sole contributor across all channels, with the ability to scale into a team-building/managerial role over time
• Editorial, magazine, publishing, or journalism background is a plus
• Understands modern culture, media, and how people consume content today
• Experience building content programs, editorial franchises, and brand storytelling ecosystems
• Balances storytelling with performance
• Highly organized and proactive, with the ability to manage multiple workstreams, move quickly, and thrive in a fast-paced environment

About Moon Juice

Moon Juice makes next level supplements you can trust and feel. We go to great lengths to ensure the best Source, Dose, Form™ with 100% traceable, potently dosed, and bioavailable ingredients. Bringing the plants, science, and wisdom since 2011.

Please note before applying: Interviewing with Moon Juice may include video and phone interviews, written projects, and/or on-site interviews. We may be unable to follow-up with every applicant. If you are an individual with a disability and need an accommodation in order to apply for a posted job, please contact us at careers@moonjuice.com.

Applicants and employees are protected from discrimination under federal law. Moon Juice is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Featured benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Disability insurance