Content Specialist

Company: Set up in 2016, Moretasks had 10 employees, and now we are a family of above 200. Inspired by the Dutch work culture, we believe in a flat organizational structure with no cabins, no cubicles, and no hierarchical discrimination. We work, play, and party together. While a lot of Indian companies boast of having an open-door policy, most fail to practice it in essence. With a consistent focus on quality, we offer more tasks at less cost. We carry out manual and operational tasks that are critical to our client's business needs, when they need it and the way they need it.… more

Designation: Content Specialist

Experience: 1+ year

Job Type: Full-time

Salary: Best in the industry

Location: Gurgaon, India (Work from Office Only)

Domain: Healthcare

Job Summary

Create high-quality, accurate, and engaging content that supports business goals, drives organic traffic, and improves user engagement. Develop and optimize content across websites, blogs, product pages, emails, and other digital channels while maintaining brand consistency. Conduct research to ensure content is factually accurate, relevant, and aligned with audience needs and search intent. Maintain editorial standards, ensuring all content meets quality, compliance, and brand guidelines before publication. Analyze content performance and implement data-driven improvements to increase visibility, engagement, and business impact. Manage content workflows and deadlines effectively to ensure the timely delivery of projects and initiatives.

Key Responsibilities

• Write, edit, and optimize content for articles, website pages, product descriptions, emails, and marketing campaigns to drive engagement and conversions.
• Apply SEO best practices to improve content visibility, search rankings, and organic traffic growth.
• Ensure all content complies with internal content policies, editorial guidelines, legal requirements, and industry-specific regulations.
• Develop content in accordance with Google's quality frameworks, including E-E-A-T and YMYL guidelines where applicable.
• Analyze content performance metrics and implement improvements based on user behavior, search trends, and business goals.
• Stay updated on industry trends, audience preferences, and competitor activities to identify new content opportunities and maintain content quality.