Job description
Optibus is a unified software platform revolutionizing public transportation planning, scheduling, and operations in over 6,000 cities worldwide. Using AI, ML, and optimization algorithms, it empowers agencies to design more efficient, equitable, and sustainable transit networks, enhancing passenger access, reducing emissions, and improving driver conditions. With offices globally and a team of 350+ employees, Optibus fosters a collaborative culture centered on innovation, determination, and impact. As the first unicorn in public transportation technology, Optibus is driving the modernization of mass transit to make it the preferred choice for cities and passengers alike.
About the position (role & team): We're looking for a Content designer to join our product team and shape the voice of our B2B SaaS platform. You'll create user-centered content that transforms complex workflows into intuitive experiences, working at the intersection of design, product, and content strategy. This role offers the opportunity to impact how key personas in the public transportation industry interact with our product while leading content initiatives across multiple products and features.
Key Responsibilities:
- Product microcopy
- Define and implement content strategy across product interfaces, ensuring consistency and clarity in user flows, error messages, tooltips, and in-product guidance.
- Drive data-informed content decisions through user research, and platform analytics
- Voice & tone
- Champion accessibility and inclusive language practices across all product experiences
- Create and maintain comprehensive content design systems, including voice and tone guidelines, content patterns, and component libraries.
- Mentor designers and provide strategic content guidance to cross-functional teams
- Customer release note
- Own every stage of the content cycle, from discovery and wireframes to shipping perfect customer facing messaging, collaborating closely with product, design, and engineering teams.
- Establish content governance processes and best practices for the product organization
- Localization
- Build scalable content frameworks that support multiple products, features, supporting localization across international markets.
Requirements:
- 5+ years of UX writing experience, with demonstrated expertise in B2B SaaS products
- Experience creating and maintaining content design systems and style guides
- Proven track record of leading content strategy for complex product initiatives
- Knowledge of localization processes and international content strategy
- Expert knowledge of content design tools (e.g. Figma) and collaboration platforms
- Outstanding communication skills and ability to influence cross-functional stakeholders
- Fluency in English (native-level proficiency preferred)
- Fluency in Spanish
- The candidate must be based in or willing to relocate to the San Sebastián area
Preferred Qualifications:
- Strong portfolio showcasing end-to-end content design work and measurable impact
- Experience leveraging AI tools and automation to optimize content workflows, including prompt engineering, content validation, and the ability to build efficient processes
- Bachelor's degree in English, Communications, HCI, or related field (or equivalent experience)
Optibus is proud to be an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, cultural background, religious beliefs, or any other characteristic protected by federal, state, or local laws. It is our responsibility at Optibus to provide an inclusive and accessible interview experience for all. We will provide reasonable accommodations for all candidates in need of individualised support during the hiring process.
