Senior Content Designer

Be at the heart of our brave new digital world! We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. This includes leveraging agile ways of working and keeping human-centered design thinking the focus of everything we do. This means you'll be at the heart of finding better ways to help people live longer, healthier, happier lives and making a better world. Working in such a customer-focused and rewarding area brings a huge variety of opportunities for professional and personal growth. Just imagine the impact you could make!

What's your role?

Reporting to the Digital Content Lead, the Senior Content Designer is responsible for delivering and overseeing strategic content initiatives across Bupa Health Insurance digital channels. This role delivers digital content across multiple channels and touchpoints, at all times ensuring our content is radically simple and user-centric and complies with legal and regulatory standards.

What will your day involve?

In this highly varied opportunity, your time will focus on:

• User-centred content design – Carry out user research and testing to inform customer-centric content.
• Content quality management – Ensure all content is accurate and in line with Bupa voice and tone, brand, and design guidelines.
• Content leadership and planning – Content experience audit, develop content roadmaps, milestones, and plans.

Your objective is to drive alignment and consistency across all content within our Sales and Service programs of work, resulting in cohesive experiences within our digital ecosystems.

Driving the approach to content design and content strategy in a multidisciplinary team that includes UX researchers, product designers, engineers, and other specialisations.

What will you bring?

• 5+ years working in UX content strategy and/or product content design.
• Tertiary qualification in marketing, communications, writing, journalism, or a similar field.
• Information Architecture design experience (Card Sorting, Tree-testing, Quantitative Analysis)
• Experience with distributed authoring models, publishing consistent, personalised content at scale, aligned to content creation guidelines and quality standards.
• Strong background in using data and research to optimise content performance.
• A strong team player with sharp attention to detail, a high level of initiative, and strong organisational and time management skills.
• Enterprise CMS Production (Sitecore, Adobe Experience Cloud) experiences.
• Strong knowledge of SEO, accessibility, and UX fundamentals.
• High-level grammar, editing, and copywriting skills

What's in it for you?

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you'll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference. Other benefits include discounts on health insurance, as well as access to our new global wellbeing program, Viva. Viva has been designed to help you to live a healthy and happy life. It encompasses a comprehensive health and wellbeing program which includes access to health insurance benefits that will assist with covering the cost of medical treatment, information and education sessions, and preventative healthcare screening such as annual health assessments and skin checks. You will also be eligible to access various discounted products and services through our VIVA wellbeing partnerships.

You will feel happier & healthier for working at Bupa!