Job description
We are looking for a senior content leader (US Market Focus) who understands how content drives pipeline, positioning, and revenue — not just traffic. The ideal candidate must have experience working with or targeting the US market, understands audience psychology, knows how to craft strong hooks and narratives, and has worked closely with performance marketing, growth, and marketing teams.
Key Responsibilities
- Own and drive multi-brand content strategy
- Create high-converting content for:
- Websites
- Landing pages
- Paid campaigns
- Blogs
- LinkedIn
- Sales enablement
- Build funnel-based content (TOFU / MOFU / BOFU)
- Work closely with:
- Performance marketing teams
- SEO teams
- Sales teams
- Product & leadership teams
- Develop compelling hooks, positioning, and messaging aligned to US audiences
- Drive SEO-led organic growth and conversion-focused content initiatives
- Maintain brand consistency across all communication channels
Ideal Candidate
- 6–10 years of experience in content strategy, content marketing, or growth content
- Strong experience in B2B SaaS, technology, or service businesses
- Experience working with US-market audiences and messaging
- Strong understanding of:
- Buyer psychology
- Demand generation
- Performance marketing
- SEO & search intent
- Conversion-focused copywriting
- Ability to simplify complex concepts into compelling narratives
- Experience collaborating directly with growth and paid marketing teams
Must-Have Skills
- Strategic content planning
- Conversion-focused copywriting
- SEO & organic growth
- Storytelling and messaging frameworks
- Funnel-based content creation
- Landing page & campaign copy
- Strong understanding of performance metrics:
- CTR
- Conversion rates
- Engagement metrics
- Hands-on knowledge of AI tools:
- AI-assisted content workflows and prompt optimization
Tools & Platforms
Must Know
- ChatGPT & Claude
- WordPress or similar CMS
- Ahrefs / SEMrush
- Google Analytics & Search Console
- Google Workspace / MS Office
Good to Have
- Canva / Figma basics
- Jira / Trello / Asana
- AI-driven content research and workflow automation
Success Metrics
- Growth in qualified inbound leads
- Organic traffic growth
- Improved conversion rates
- Better campaign performance through content optimization
- Stronger brand positioning and thought leadership
- Consistent high-quality content output aligned with revenue goals
Why This Role Matters
This is not a conventional content writing role.
This Role Sits At The Intersection Of
BrandGrowthPerformance MarketingSales EnablementRevenue Strategy
We are looking for someone who understands how content influences acquisition, trust, conversion, and business growth in competitive international markets.… more
Salary range
Not specified
Date posted
7th June 2026
Commitment
Full-Time
Place of work
Bengaluru, IN
