Content Strategist

Location: Andheri East, MIDC, Mumbai

Department: Content / Creative

Employment Type: Full-Time

About the Role

We're looking for a Content Strategist to drive content planning and execution across our client portfolio spanning Corporate, BFSI/Fintech, and other Brands. You'll own the content strategy end-to-end, from ideation to publishing, while ensuring that SEO, SMO, AEO, and GEO best practices are built into everything we create.

Key Responsibility Areas

• Meet with creative, marketing, and design teams to ideate and define content goals
• Campaign creation, management and monitoring
• Research content and consumer trends to ensure content remains relevant and appealing
• Develop content strategies that effectively reach target audiences and marketing goals
• Create content for various digital platforms, including blogs, websites, and social media
• Proofread and edit content before publishing
• Ensure SEO and SMO strategies are effectively implemented across all content
• Create and manage monthly content calendars, ensuring consistency across all platforms
• Coordinate with marketing, design, and writing teams to ensure timely delivery of assignments
• Track consumer and content analytics; generate client reports and presentations
• Stay current with content trends, consumer preferences, and technology advancements, including AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation)
• Maintain organised content drives and storage systems for all clients
• Ensure all content delivered is error-free, non-plagiarised, and free of AI-generated markers, strictly adhering to client briefs

Requirements

• Bachelor's degree in Mass Communication, English, Marketing, Journalism, or a related field
• 2–3 years of experience in content strategy/writing (agency experience preferred)
• Strong command of written English with excellent proofreading and editing skills
• Working knowledge of SEO tools (Google Search Console, SEMrush, Ahrefs, or similar)
• Understanding of AEO and GEO principles - optimising content for AI search engines and answer engines (ChatGPT, Google AI Overviews, Perplexity, etc.)
• Familiarity with SMO practices across Instagram, LinkedIn, and Facebook
• Ability to manage multiple client content calendars simultaneously
• Strong research skills and ability to adapt tone/voice across different brand personas
• Strong presentation skills, with proficiency in MS Excel, Word, and PowerPoint for creating client reports, content calendars, and strategy decks

What We Offer

• Ownership of content strategy across diverse client industries
• Exposure to emerging disciplines like AEO/GEO ahead of most agencies
• Collaborative, fast-paced agency environment
• Growth path into senior content/strategy roles
• Hybrid work culture.
• Subscription tools to enhance learning and output.

If this role excites you, then drop your resume at careers@whiczrow.com along with your past work experience… more

Requirements added by the job poster

• Bachelor's Degree